When the U.S. Court of Appeals for the 2nd Circuit hears
oral arguments later this month in shoe designer Christian
Louboutin's appeal to protect his trademark on red lacquered soles, the court will be presented with two starkly different
views of what purpose color serves in fashion design.
Louboutin, who is known around the world for the flashy
Chinese red on the bottom of his posh high heels, will argue that the colored soles serve only to identify the Louboutin brand. Louboutin's red soles, according to the designer's
lawyers at McCarter & English, are purely brand ID, just like
Owens-Corning's pink fiberglass or Tiffany's robin's-egg blue
packaging. (Tiffany filed an amicus brief endorsing Louboutin's
interpretation of color and trademarks.)
Yves Saint Laurent has countered that Louboutin, by his own
admission, had an aesthetic purpose for lacquering the soles of
his shoes red. So, according to YSL's counsel at Debevoise &
Plimpton, Louboutin is not entitled to a trademark under the
U.S. Supreme Court's 1995 opinion in Qualitex v. JacobsonProducts, which holds that a color can be trademarked only when
it "can act as a symbol that distinguishes a firm's goods and
identifies their source, without serving any other significant
function." When color serves an aesthetic function (as YSL
contends it does in Louboutin's shoes), it cannot be
trademarked.
On Wednesday, YSL's interpretation of trademark law got a
boost from a group of 11 law school professors, who filed an
amicus brief in support of YSL. "This court should recognize
that the shadow cast by a mark in a single color on a fashion
item creates enormous uncertainty for other designers and
should regard claims of single-color trademarks in fashion with
considerable skepticism," the professors asserted in a brief
written by Rebecca Tushnet of Georgetown University Law Center.
Interestingly, the law professors' filing argued that if
the 2nd Circuit permitted trademarks on colors that serve an
aesthetic function, it would be muddling the distinction
between trademark and patent law. Trademarks aren't supposed to
confer the same sort of monopoly power as design patents, and
Louboutin's broad assertion of its trademark right on the color
red was anticompetitive, the brief said. The professors, like
YSL's lawyers, distinguished between Louboutin's red soles and
Tiffany's blue boxes, which don't impinge design choices of
other jewelers.
That was certainly the view of U.S. District Judge Victor
Marrero of Manhattan federal court, who ruled in August that
Louboutin was not entitled to an injunction barring YSL's
all-red shoes. In a ruminative opinion that quoted J. Lo and
compared shoe designers to artists, the judge went on to
conclude that the Louboutin trademark has an aesthetic function
and hinders competition.
Louboutin filed an interlocutory appeal, arguing that
Marrero erred on both points. "By putting a distinctive red
color on the previously ignored bottom portion of the shoe,
Louboutin established a strong brand identifier. The red
outsole has no [other] utility," the Louboutin brief said. And
Marrero's conclusion about hindering competition was mere
supposition, according to the brief, since he ruled without a
factual record on the competitive impact of Louboutin's mark.
YSL responded that if the record is incomplete, that's
because Louboutin is pushing the 2nd Circuit for an
interlocutory appeal. Not that YSL fears what it considers
Louboutin's forcing of the trademark issue: "On this record, it
would be highly unusual for the Second Circuit to say, 'We
think an injunction should be issued,'" said YSL counsel David
Bernstein of Debevoise. "That likelihood is remote." Bernstein
pointed out that even if the 2nd Circuit agrees that Louboutin
deserves its trademark, it will then have to consider all of
the YSL defenses that the trial judge never even reached
because he found the trademark improper. "This whole exercise
is a waste of resources," Bernstein said.
Oral arguments will take place at 2 p.m. on Jan. 24. Expect
a lot of high heels in the audience.
(Reporting by Alison Frankel)
(CORRECTION: An earlier version of this post misidentified
YSL counsel. The correct name is David Bernstein.)
Follow Alison on Twitter: @AlisonFrankel
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