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New York Taxi, file photo. REUTERS Lucas Jackson

VeriFone sued over in-taxi ad contract

12/17/2012 COMMENTS (0)

By Karen Freifeld

NEW YORK, Dec 17 (Reuters) - VeriFone Systems Inc was sued on Monday by Creative Mobile Technologies for at least $250 million over an agreement to place advertisements on monitors in New York City taxis.

Creative Mobile claims VeriFone breached the agreement to damage the company and remove it as a competitor, according to the lawsuit, which was filed in New York State Supreme Court.

Andy Payment, a spokesman for VeriFone, which is based in San Jose, California, declined to comment.

Creative Mobile was founded in 2005 to install passenger information monitors in taxis, the lawsuit said. It now has monitors in over 6,600 New York City taxis, as well as in taxis in 60 other cities in 30 states.

The company, based in Queens, New York, entered into a sales agreement with Clear Channel Taxi Media in 2006 to place advertising on the in-taxi screens, the complaint said.

At the time, Clear Channel Taxi Media was a unit of Clear Channel Outdoor Holdings Inc. VeriFone, a manufacturer of credit card swipe machines, acquired Clear Channel Taxi Media in 2009.

VeriFone "maliciously violated and interfered" with Creative Mobile's rights under the agreement, including failing to supply the information necessary to calculate amounts due and refusing to pay revenues on non-Creative Mobile screens, the lawsuit said.

VeriFone also allegedly put advertisements in taxis outside New York without offering the opportunity to Creative Mobile, as required by the agreement.

The case is Creative Mobile Technologies v. VeriFone Systems Inc, New York State Supreme Court, No. 654379/2012.

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