By Erin Geiger Smith
The U.S. Supreme Court will hear arguments on Monday in one of
the most important copyright cases in a decade, over whether
works manufactured outside the United States can be resold here
without the permission of the copyright owner.
The decision could have a huge impact on the $63 billion
"gray market" for goods purchased abroad and sold for a higher
price in the United States.
Both parties to the case believe a loss for their side will
result in a doomsday scenario of sorts. One side says that a
ruling in their favor is the only way to free American consumers
from the potential of copyright holders to exert never ending
control over their material. The other side insists that a
decision for them is the only way U.S. companies will be able to
successfully participate in the global marketplace. A
down-the-line victory for one side or the other is likely to
result in the loser lobbying Congress for an update to the
Copyright Act.
At issue in the case, Kirtsaeng v. John Wiley & Sons, are
provisions of the Copyright Act that appear contradictory. One
section says that the importation into the United States,
without the authority of the copyright owner, of works acquired
abroad is an infringement of the copyright owner's exclusive
right to distribute copies. However, another part of the act
limits the copyright holder's distribution rights by saying that
the owner of a copy "lawfully made under this title" can sell or
otherwise get rid of it. That resell right is known as the
"first-sale doctrine."
Supap Kirtsaeng, a Thai man who attended college and
graduate school in the United States, had his family at home buy
textbooks manufactured internationally and ship them to him. He
then resold the books on eBay. John Wiley & Sons, a prominent
textbook publisher, has the exclusive rights to distribute its
textbooks in the United States, and some of the books Kirtsaeng
sold were Wiley textbooks that were manufactured abroad. Wiley
sued and was awarded several hundred thousand dollars in
damages. The student, who maintained that he had the right to
resell books he owned, appealed. In August 2011, the 2nd U.S.Circuit Court of Appeals sided with Wiley and held that the
first-sale doctrine was inapplicable because the "lawfully made
under this title" language referred only to copies manufactured
in the United States.
In its decision, authored by Judge Jose Cabranes, the 2nd
Circuit acknowledged the "particularly difficult question of
statutory construction" and said that "if our decision leads to
policy consequences ... which Congress now find unpalatable,
Congress is of course able to correct our judgment."
Those "unpalatable" consequences have been highlighted, in
amicus briefs and other public statements by companies like eBay
and Costco, whose businesses rely on resales, as well as by
libraries and museums who acquire works from around the
world.(We wrote about the library group's amicus brief in July.)
Kirtsaeng's brief, submitted by a team including Joshua
Rosenkranz of Orrick, Herrington & Sutcliffe, also walks through
examples of what could happen if the court upholds the 2nd
Circuit's decision. The resale or lease of cars imported into
the United States, which almost always have copyrighted
software, would violate copyright laws, and movie producers
could begin manufacturing DVDs abroad and "enjoy a permanent
veto over any further rental of the foreign-made DVD," the brief
said.
Though "anyone who makes a product would love to control
what happens to it downstream," the longstanding U.S. law is
that if you bought it, you own it, no matter where that purchase
was made, Rosenkranz said. That is a point he will put "front
and center" to the court, he said.
While it sounds like an odd outcome that goods manufactured
abroad could receive more far-reaching copyright protection than
goods manufactured domestically, John Wiley's team, led by
Theodore Olson of Gibson, Dunn & Crutcher, argued in its brief
that those fears were much ado about nothing. Kirtsaeng's
examples, it argued, focus on scenarios where the copyright
owner authorized the original import. The court does not need to
address what happens to the first-sale doctrine in the event of
an "authorized" importation, the Wiley brief said, and can
instead just focus on Kirtsaeng's unauthorized import and sale.
Evan Finkel, an intellectual property partner at Pillsbury
Winthrop Shaw Pittman, said because of the facts of the case and
the section's wording, it's unlikely the Supreme Court will
enact such a specific exception in this case. Instead, should
the court rule for Wiley, he said, they could note some
exception for individual consumers reselling a book or two, or
at least note that it is a question for another day.
Monday will be like the second time around for this
copyright question. In 2010, the Supreme Court upheld a 9th
Circuit decision involving Costco's sale of gray-market Omega
brand watches. The circuit court had ruled that the first sale
doctrine does not apply to works manufactured outside the United
States. The Supreme Court's holding came with no opinion,
however. It was a result of a 4-4 tie, with Justice Elena Kagan
not participating. This time around, Kagan will be on the bench.
While both parties argue that history and statutory
interpretation are on their side, they recognize to some extent
that an increasingly shrinking world might not fit within the
confines of the current law. Wiley's brief acknowledges that
many of the scenarios, like one involving Netflix and DVD
rentals, could not have been considered by Congress because they
didn't exist when the first sale-related section was drafted
nearly 40 years ago.
John Wiley declined to comment.
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